The link between football and bingo

Two of the most British pastimes of all, bingo and football may appear to be distinct activities.

Whilst one is clearly a little more physical than the other, it remains true that bingo and football are deeply linked and we don’t just mean because fans of both like a drink or two!

Through sponsorships deals in particular, football and bingo have been brought closer together in recent years and it is no surprise that both industries continue to enjoy a surge in popularity.

In this article, we will take a closer look at the link between football and bingo, examining this through the lens of sponsorships.

Let’s first take a look at the world of football sponsorship of bingo games.

Football sponsorship of the bingo world

Whilst it is clear that the future of bingo is very much online, with sites providing players with no deposit bingo bonuses proving increasingly popular, it has to be said that face to face bingo games remain widely played.

All levels and sizes of clubs across Britain have been known to host regular bingo events as fundraisers and to get closer to the local community. Bingo has often been a highly effective way to get locals who wouldn’t normally engage with football involved with the club. Very often, some of the players themselves will attend these events, acting as callers or simply posing for photographs with eager bingo players! Even with the future of bingo being online due to sites similar to Swanky Bingo (www.swankybingo.com), football club halls still have this enriching pastime to help the local community interact and support their local team.

Bingo sponsorship of the football world

With financial fair play rules being enforced more strictly than ever before, football clubs must now generate income and spend within their means. Gone are the days of a hugely wealthy owner simply coming in and spending billions in order to win trophies for this team or that.

As a result, sponsorship has diversified and bingo sponsors remain a hugely lucrative way for clubs to raise money. Clubs such as Coventry City and Sunderland have been sponsored by bingo companies in the past and this has certainly helped to boost the profile of the game across the nation.

With more players flocking online to enjoy games of bingo from the comfort of their own home, it will be interesting to see how many online bingo sites make it onto the shirts of professional football clubs in the coming years.

Already, major clubs are aligning with online casino sites. These include top sides like Everton, Fulham, Newcastle and West Ham United, who are sponsored by Sport Pesa, Dafabet, Fun 88 and Betway respectively.

With so many online casino sites choosing to open a bingo section thanks to the ongoing rise in popularity of the game’s online format, it will surely not be long before we see a bingo sponsorship deal in the upper echelons of the British game.

Overall, it can be said that the link between football and bingo is a clear one that stretches back many years. Not only are both games intrinsic elements of British culture and society, yet the financial aspect of sponsorship between the two sectors has made the link even stronger in recent times.