QPR have abandoned their bid to sign Troy Deeney after Watford demanded £10m for the striker.
Deeney, 26, scored 25 goals last season and Rangers were keen to take him to Loftus Road this summer.
Boss Harry Redknapp was initially hopeful of deal but the Hornets have so far refused to back down over the asking price.
Redknapp said: “Watford have got their own valuation, which they’re entitled to, and it’s a bit more than we would want to pay.”
Rangers are, however, still pursuing the signing of Ajax’s Icelandic striker Kolbeinn Sigthorsson.
A £5m bid for the 24-year-old was accepted weeks ago but personal terms have yet to be agreed.
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This post was last modified on 15/08/2014