How to create the best corporate hospitality packages
Corporate hospitality is a significant revenue stream for many businesses in the sports and events industry, but the right atmosphere has to be created to deliver a worthwhile experience to guests and clients.
Corporate clients expect many things from a hospitality package, no matter what the sporting occasion or venue is. They expect to receive benefits that regular paying customers aren’t given, including outstanding and tailored service, memorable food and drink and a great view of the event – but creating this is easier said than done.
How can businesses in the sports and events industries create fantastic corporate hospitality packages?
Provide a unique view
The first aim of corporate hospitality is to provide a view that no one else in the venue has. A unique view should wow clients and this can be enough to make the experience worthwhile and very memorable. This is easier for some spectacular venues than others, but every venue will have an ideal view for the most important spectators.
Corporate hospitality seating and boxes are typically offered to provide a secluded and superior environment from which to enjoy the spectacle.
Ensure the environment is comfortable
The environment of the hospitality suite is significant to ensure that clients and guests are comfortable and settled.
Suites should have indoor spaces where clients can escape unfavourable outdoor conditions, although external seating should be offered (if appropriate) to give them the choice of viewing. Air conditioning units can be sourced from companies like RS which regulate the internal environment to provide guests with a comfortable space from which to enjoy the hospitality.
Deliver high-quality food and drink
Food and drink are often one of the most scrutinised aspects of corporate hospitality, thus much care and attention should be put in to provide the best service and experience possible.
A comprehensive selection of drinks is key to cater to every need, whilst a carefully prepared food menu or high-quality set menu can really bring added wow factor.
Tailor the experience to clients
Every corporate hospitality service should be tailored to the company or clients that are being welcomed and hosted. This is to ensure that they feel valued and should help with repeat bookings.
Name cards, personal greetings and souvenirs can be excellent ways to make clients feel special and appreciated.
Go the extra mile
Going the extra mile should be a fundamental part of creating the best hospitality experience for guests.
Benefits and extras such as an access-all-areas pass or signed goods and merchandise can certainly top off a brilliant service and will leave a lasting impression on clients. Once again, this can help to keep them coming back for more which will ensure that your order books are full going forward.
