Why Football Teams Agree to Promote Gambling at Their Uniform?

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Whoever enjoys football has probably noticed that player uniforms often serve as advertising material. Anyone who has played on the best Canadian online casinos and used their promotions and bonuses has noticed that some of these brands or logos have their way onto the uniforms of football players. Let’s see why that. 

Reasons Why Football Teams Promote Casinos at Their Uniform

Not all teams or all online casinos for that matter do this. For example, there is a quality operator called Yukon Gold casino, and they do have great content and free spins promotions for players, however, they do not appear on uniforms of any sports team. The truth is that online casinos actually spend millions on this type of advertising, and they are one of the most important sponsors for many of the football teams. 

Many of the fans who enjoy football and other sports are young and middle-aged men, and this is exactly the demographic online casinos want to target for their marketing campaign. In fact, there are a lot of different football slots in online casinos, because users or players are huge fans of this sport. That being said, there is a reason why the sports teams might not be too eager to welcome these sponsors and we will address those as well.  

List of the Football Team That Makes Such Gambling Advertisement

There are lots of teams out there that are sponsored or were sponsored at some point by an online gambling operator. They also had jerseys with the sponsor’s logo and name. Here we will go over some notable teams:

  • Real Madrid – One of the biggest clubs in Europe and they have a sponsorship agreement with Fonbet, a Russian online gambling operator.
  • Manchester City – A team that is currently trying to defend its Premier League title, and it is sponsored by Marathon Bet.
  • AC Milan – One of the most popular teams in Italy and they have been sponsored by Betway in 2015.

These sponsorships don’t end here, very often big football stars and other athletes are used by online casinos as brand ambassadors.

The Reaction of Fans at Casino Advertisement

Fans are pretty divided on this topic and how they feel. Some might use numbers on the jersey from these teams as lottery numbers. This is because they believe in destiny or good luck spells to win the lottery or other higher power that’s sending them signs. Others don’t mind, but there are also those who are pretty vocal about their concerns. A lot of regulators have fined or ordered teams to abandon this practice of advertising gambling on their uniforms.  

How Much Can Earn a Football Team for Advertising Gambling?

It’s hard to say how much each team earns individually from these deals. This can be classified information, and it really depends on what managers agree on. However, there are some estimates that major sports leagues collectively profited more than 4 billion dollars in 2018 from these sponsorship deals.